Develop an influencer whoâ€™s an expert in subject matter
An influencer is somebody who others listen to on the Internet. As itâ€™ll come to SEO, having an influencer inside your corner is going to mean more individuals link to your site, share your posts, as well as trust your content. If you can, have an influencer thatâ€™s a subject-matter expert head the content creation up on your site. The individual might be you, somebody from your firm or somebody youâ€™re able to align with.
Create a strategy for content marketing
All sites ought to have a content strategy concentrated around top keywords. As you develop content like videos, blog posts, research reports, whitepapers, and webinars, itâ€™ll give others something to link to. Additionally, the created content might rank by itself inside the search engines.
Produce backlinks to your pages and website
Having influencers and content marketing seo strategies will assist you in developing backlinks to your site, but they also are essentially to actively be searching for ways to get others to link to you. A handful of the best method of doing this include writing for a large publication, doing industry interviews and recommending your authoritative content to those who matter. You also can employ a PR (public relations) agency or SEO companies Los Angeles , Toronto,Â Dubai like SEO Gorillas which has a solid digital public relations division to assist you with this initiative.
Make sure your site is mobile ready
Moving forward into 2016, your site must be mobile-ready. There are 3 kinds of accepted choices for a mobile website in Googleâ€™s eyes: use dynamic serving, being set up on a mobile subdomain or responsive design. Also Google currently ranks sites higher which apply search engine optimization for their applications. Therefore, if you have an application, be certain youâ€™re taking some time to implement application search engine optimization.
Move site to HTTPS, a secure website
Google has a desire for you to move your website to HTTPS so badly, they now are providing a ranking increase to sites which are secure. As we move forward into 2016, weâ€™ll be seeing multiple new sites transferring to HTTPS.
Add to your website schema.org markup
Schema.org includes a kind of markup which you may place in the code of your site. Utilizing schema.org, itâ€™s possible to tell Google what image on your website is your logo, where the reviews are located, where videos are, what kind of business you are, where youâ€™re situated and more.