Google Ads campaign management services

Google Ads is an online advertising platform where businesses can create ads that appear on Google search results and other sites within the Google Display Network. It operates on a pay-per-click (PPC) model, meaning advertisers pay when someone clicks on their ad.

The cost varies based on factors such as industry competition, keywords targeted, and geographical location. Advertisers can set daily or monthly budgets to control spending.

Agencies conduct thorough keyword research using tools like Google Keyword Planner to identify terms and phrases that potential customers are searching for, focusing on high-traffic and relevant keywords.

Search ads appear on Google’s search results based on user queries, while display ads are visual ads that appear on websites within the Google Display Network. Each serves different advertising goals.

Success can be measured through metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Performance reports outline these metrics.

While some results like clicks and impressions can be immediate, optimizing for conversions may take several weeks as data is collected and analyzed.

Best practices include regularly reviewing keyword bids, testing different ad copies, using negative keywords, and analyzing performance data to refine targeting strategies.