- Home
- Industries
- Contractors and home services
Contractors and home services
Contractor SEO that fills your schedule with jobs worth quoting.
Roofers, HVAC companies, electricians, renovators and landscapers all have the same problem: too many tire-kickers and not enough real projects. We get you found by homeowners who are ready to hire, and show them the work that proves you’re the one to call.
Since 2011 · US and Canada · 4.9 on Clutch
The problem
Sound familiar?
If any of these sound like your business, you’re in the right place.
Contractor SEO
Home services marketing that brings better projects, not just more leads.
Good contractor SEO targets the jobs you want, in the areas you want, at the value you want. We build pages for each service you offer, whether that’s roof replacement, furnace installation, panel upgrades, kitchen renovations or interlock, and back each one with real project photos. Then we put your business on Google Maps in every area you cover and run Google Ads that filter out the bargain hunters. You get leads you own, not leads you share.
Search map
How your customers search.
IllustrativeThree moments, three different searches, three things we build.
“Something broke”
- furnace not working
- roof leak repair near me
Maps and Google Ads for fast calls.
“Planning a project”
- kitchen renovation cost [city]
- new roof cost
Service pages with price ranges, process and financing.
“Vetting you”
- [your company] reviews
- licensed electrician [city]
Review strategy, project gallery and credentials pages.
The plan
The services we use, and why.
Every plan is built from these, weighted to what your market needs first.
All services- SEOOne page per service and per area, each with project photos, scope and starting price ranges.
- Local SEO and Google MapsCategories for every trade you offer, weekly project photo posts and steady reviews.
- Google AdsCampaigns split by emergency and planned work, with filters that cut out “cheap” and “DIY” searches.
- Web developmentA website built around your portfolio, with before-and-after galleries and a quote form that asks the right qualifying questions.
- AI chatbot developmentPre-qualifies project leads (budget, timeline, address) before they reach your estimator.
Plan for the seasons
Market before the season, not during it.
Roofing peaks in spring and fall, cooling in the first heat wave, heating in the first frost, landscaping from April. Most contractors start marketing when the phone is already ringing. We build your pages and reviews in the quiet months, so you rank when demand arrives, and raise ad budgets right before your busy season.
Results
Proof, not promises.
“We started SEO with the Gorrilas 5 months ago and we’re already getting leads. Their strategy is to focus on keywords that will bring in the conversions. They’re a very technical team.”
How it works
Four steps. No guesswork.
One team, one plan, one report. You always know what we’re doing and why.
- AuditHow you rank today, where competitors are winning, and what’s costing you calls.
- PlanA 90-day plan with clear priorities and a fixed monthly cost.
- ExecuteWe fix, build, write and launch, and you see progress every week.
- ReportOne plain-English report a month, tied to calls, forms and sales.
Where we work
Helping contractors and home services across the US and Canada.
FAQ
Contractor SEO, answered.
Can’t find yours? Ask us on a free call.
Better leads come from targeting. We go after searches that show buying intent, such as “roof replacement” rather than “how to fix shingles”. Your pages show price ranges and your process, and the quote form asks about budget and timing. Homeowners who aren’t ready filter themselves out before they waste your estimator’s time.
Yes. Google ranks pages, not businesses. A single “services” page can’t rank for furnace repair, AC installation and duct cleaning at once. A dedicated page for each service, with its own photos and details, gives every service the chance to rank, and gives homeowners exactly what they searched for.
Yes. Real project photos help your Google Business Profile, give each page unique content and convert better than stock images. Name each photo for what it shows and add a short description of the job and the area. We’ll show your team how to capture photos that work on site.
Franchises have budget, but you have local proof. Real reviews from neighbours, photos of local jobs, area pages that mention streets and landmarks, and a faster response time all beat a national template. In Google Maps, a strong, active local profile often outranks a franchise location.
Yes. We plan content and reviews for the quiet months, promote services that sell year-round such as maintenance plans and indoor work, and keep a small budget running for the emergency jobs that happen in any season.
Other industries
