- Home
- Industries
- Law firms
Law firms
Law firm SEO that brings qualified cases, not tire-kickers.
Legal search is among the most expensive and competitive in the world. We help firms win it by ranking practice-area pages for the cases they want, running Google Ads that don’t burn the budget, and making intake fast enough that good cases don’t call the next firm.
Since 2011 · US and Canada · 4.9 on Clutch
The problem
Sound familiar?
If any of these sound like your business, you’re in the right place.
Law firm SEO
Legal marketing built practice area by practice area.
Law firm SEO works when each practice area is treated as its own business. Personal injury, family law, immigration, real estate and employment law each have their own searches, competitors and client concerns. We build deep practice-area pages that answer the questions clients ask before they hire a lawyer, rank your firm on Google Maps, and track every enquiry to signed retainers. Every word is checked against your law society’s or state bar’s advertising rules before it goes live.
Search map
How your clients search.
IllustrativeThree moments, three different searches, three things we build.
“Urgent”
- car accident lawyer near me
- arrested what to do
Google Ads, Maps and 24/7 intake.
“Researching”
- how is child support calculated in Ontario
- how long does a work permit take
Practice guides that build trust and invite a consultation.
“Choosing a firm”
- best family lawyer [city]
- [firm name] reviews
Lawyer profiles, reviews and case results where permitted.
The plan
The services we use, and why.
Every plan is built from these, weighted to what your market needs first.
All services- SEODeep practice-area and sub-topic pages, lawyer profiles, and guides that answer clients’ real questions.
- Google AdsTightly controlled campaigns with negative keywords, call tracking and budgets set from what a signed case is worth.
- Local SEO and Google MapsProfiles for each office, correct categories and a review process that respects professional rules.
- AI chatbot developmentAfter-hours intake that collects contact details and case type, and books a consultation, without giving legal advice.
- Web developmentA credible, fast site that makes “call us” and “book a consultation” obvious on every page.
Track cases, not clicks
We measure what a signed case costs.
In legal marketing, clicks and form fills mean little on their own. We connect your enquiries to consultations and retainers, so you see the true cost per signed case by practice area and channel. Budget then moves to the practice areas and campaigns that bring real clients.
Advertising content is reviewed against the rules of your law society (for example, the Law Society of Ontario) or your state bar (for example, the State Bar of California). That includes rules on “specialist” claims, testimonials and results.
How it works
Four steps. No guesswork.
One team, one plan, one report. You always know what we’re doing and why.
- AuditHow you rank today, where competitors are winning, and what’s costing you calls.
- PlanA 90-day plan with clear priorities and a fixed monthly cost.
- ExecuteWe fix, build, write and launch, and you see progress every week.
- ReportOne plain-English report a month, tied to calls, forms and sales.
Where we work
Helping law firms across the US and Canada.
FAQ
Law firm SEO, answered.
Can’t find yours? Ask us on a free call.
Each legal client can be worth thousands of dollars, so many firms compete for the same searches and some keywords cost a lot per click. That’s why practice-area depth, local rankings and strong intake matter more in law than almost anywhere. Firms that answer clients’ questions best and respond fastest win.
Often not, unless you hold a recognized specialist certification. Law societies and state bars regulate words like “specialist”, “expert” and claims about results. We write persuasive copy that stays within your regulator’s rules and flag anything that needs your sign-off.
Both, usually. Google Ads brings urgent cases quickly, but it’s expensive in legal, so it needs careful targeting and tracking. SEO takes longer, often six months or more in competitive areas, but it brings cases at a much lower cost over time. We set the mix from your practice areas and caseload.
No. Our legal chatbots handle intake only: they collect contact details and the type of matter, answer practical questions about your firm, and book a consultation. They show a clear notice that they don’t give legal advice and don’t create a lawyer-client relationship.
Yes. Smaller firms often win by focusing on one or two practice areas in a defined area, rather than competing with large firms on everything. That focus makes a modest budget go much further, in both SEO and Google Ads.
Other industries
