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Custom AI chatbot developmentNew

Custom AI chatbots trained on your data and built around your workflows.

When an off-the-shelf chatbot isn’t enough, we build one that knows your documents, connects to your systems and does real work: answering, qualifying, booking, looking up orders and creating tickets.

Is custom right for you?

When you need a custom chatbot.

If two or more of these are true, an off-the-shelf tool will hold you back.

  • You have a lot of information: manuals, policies, product catalogues or service guides.
  • The chatbot needs to read and write data in your CRM, booking system or store.
  • You need your own branding, tone and rules, not a template.
  • You have security, privacy or approval requirements.
  • You want one assistant across your website, WhatsApp and internal tools.

Custom AI chatbots

An AI assistant that works like part of your team.

Our custom chatbot development uses retrieval-augmented generation (RAG). In plain terms, the chatbot looks up answers in your approved documents before it replies, instead of relying on general internet knowledge. Answers stay accurate and on-brand, and we connect the chatbot to the systems your team already uses so it can complete tasks, not just chat.

What we build

Every piece, built around you.

01

Knowledge base

Your documents, website and FAQs, organized and kept up to date.

02

Custom conversation design

Your tone, your rules, your escalation paths.

03

System integrations

Your CRM, calendar, help desk, Shopify or WooCommerce store and internal databases, through their APIs.

04

Workflow automation

Create tickets, update records, check order status, and trigger follow-ups.

05

Multi-channel

Your website first, then WhatsApp, Facebook Messenger or internal staff tools if you need them.

06

Admin dashboard

Conversations, lead quality, unanswered questions and accuracy reviews.

07

Security and privacy

Access controls, data handling agreed up front, and options to keep sensitive data out of the AI model.

How it’s built

Your data in. Real work out.

The assistant looks things up in your approved sources before it answers, then acts in the tools your team already uses.

Your sourcesDocuments & policiesWebsite & FAQsCRMBooking systemStore & orders
Your AI assistant
1 · Retrieve2 · Answer3 · Act
Your tone · your rules · human handoff
Where it worksWebsite chatWhatsAppMessengerStaff tools

Off-the-shelf vs custom

What you get with custom.

FeatureOff-the-shelf chatbotCustom AI chatbot
KnowledgeYour websiteYour website, documents and systems
ActionsAnswers and lead captureBookings, orders, tickets, record updates
BrandingTemplateYour tone, rules and design
ChannelsWebsiteWebsite, WhatsApp, Messenger, internal tools
ReportingBasicFull analytics and accuracy reviews

How it works

From workshop to working assistant.

One team, one plan, one report. You always know what we’re doing and why.

  1. Discovery workshopGoals, use cases, data, systems and success metrics.
  2. PrototypeA working chatbot on a sample of your data, within 2 weeks.
  3. Build and integrateFull knowledge base, workflows and connections.
  4. TestAccuracy testing on real questions, security checks, staff review.
  5. Launch and trainGo live with monitoring and a handover session.
  6. Support and improveMonthly tuning, new content and performance reports.

Investment

Priced by scope. Proven first.

Custom chatbots are priced by scope: how much data, how many systems and how many workflows. We start with a paid discovery and prototype so you see it working on your own data before committing to the full build. Ongoing hosting, AI usage and support are quoted separately and clearly.

Discuss your project

Where we work

Built for teams across the US and Canada.

Reviews

What clients say.

Straight from the business owners we work with, on Clutch and Google.

4.94.9 out of 5 stars
Clutch
4.74.7 out of 5 stars
Google
Read all reviews
Anyone in Toronto or surrounding areas looking for SEO or PPC and websites I highly recommend these guys. They're the real deal and will always deliver.
Elie NassourGoogle review

FAQ

Custom AI chatbots, answered.

Can’t find yours? Ask us on a free call.

Retrieval-augmented generation means the chatbot searches your approved documents before answering. It keeps answers accurate and specific to your business, and lets you update the chatbot’s knowledge by updating your documents.

We agree data handling before we build: what the chatbot can access, where data is stored, and who sees conversations. Sensitive information can be excluded or masked, and access is limited by role.

We choose the model that fits your accuracy, speed, privacy and budget needs, from leading providers. Because the chatbot is built around your data, it can be moved to a newer model as the technology improves.

Usually, yes. Most modern systems allow connections, and we confirm each one during discovery before you commit to the build.

We do, if you’d like. Monthly support covers updates, new content, accuracy reviews and reporting, so the chatbot gets better over time instead of going stale.

Let’s build the assistant your team wishes it had.

Discuss your project