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B2B and manufacturing
Manufacturing SEO and B2B lead generation that reach the people who sign POs.
Your buyers are engineers, procurement managers and owners. They research for weeks, compare specifications and ask for quotes from a shortlist. We get you onto that shortlist with SEO, Google Ads and a website that answers technical questions before your sales team has to.
Since 2011 · US and Canada · 4.9 on Clutch
The problem
Sound familiar?
If any of these sound like your business, you’re in the right place.
Manufacturing SEO
B2B SEO built for long sales cycles and technical buyers.
Manufacturing SEO is different from consumer marketing. Search volumes are smaller, but each enquiry can be worth a contract that runs for years. We build capability pages for each process, material and industry you serve, such as “CNC machining aluminum”, “custom sheet metal fabrication” or “ISO 9001 contract manufacturer”. We add the specifications, tolerances and certifications engineers look for. Then we run targeted Google Ads for high-intent RFQ searches and track every lead through to the quote and the order.
Search map
How your buyers search.
IllustrativeThree moments, three different searches, three things we build.
“Specifying”
- tight tolerance CNC machining
- powder coating specifications
Capability pages with specs, materials and tolerances.
“Sourcing”
- contract manufacturer Ontario
- custom fabrication shop Los Angeles
Location and industry-served pages plus Google Ads.
“Validating”
- [company] ISO certification
- [company] lead time
Quality, certification and case study pages.
The plan
The services we use, and why.
Every plan is built from these, weighted to what your market needs first.
All services- SEOCapability, material, process and industries-served pages, plus technical guides your buyers actually bookmark.
- Google AdsB2B campaigns that exclude job seekers, students and DIY searches, with conversion tracking on RFQs and calls.
- Web developmentA modern, fast site with an RFQ form that accepts drawings and files, and clear certification and capacity details.
- AI search optimizationMake sure ChatGPT and Google’s AI Overviews describe your capabilities correctly when buyers ask for suppliers.
- AI chatbot developmentAnswers capability questions and routes qualified enquiries to the right estimator.
From search to purchase order
Built for a sales cycle measured in weeks, not minutes.
B2B buyers rarely convert on the first visit. They come back, download specs, share your page with colleagues and ask for a quote when the project is approved. We build for that journey: technical content that earns return visits, retargeting that keeps you on the shortlist, and tracking that connects a first search to a signed purchase order.
Illustrative timeline
- RFQ forms that accept drawings and spec sheets
- Lead tracking from first visit to quote
- Pages for every industry you serve
- Certification and quality pages buyers can forward to procurement
How it works
Four steps. No guesswork.
One team, one plan, one report. You always know what we’re doing and why.
- AuditHow you rank today, where competitors are winning, and what’s costing you calls.
- PlanA 90-day plan with clear priorities and a fixed monthly cost.
- ExecuteWe fix, build, write and launch, and you see progress every week.
- ReportOne plain-English report a month, tied to calls, forms and sales.
Where we work
Helping B2B and manufacturing across the US and Canada.
FAQ
Manufacturing SEO, answered.
Can’t find yours? Ask us on a free call.
Yes, and often very well. Niche searches have less competition, and the people searching are usually serious buyers. Ranking for “titanium CNC machining” might bring only a few visits a month, but one of them could be a long-term contract. We target the specific processes, materials and industries you’re best at.
With tight keyword targeting, long negative keyword lists (jobs, careers, salary, course, DIY and so on), B2B-focused ad copy and conversion tracking on RFQs only. We review search terms every week and cut anything that doesn’t bring buyers.
We track every enquiry from its first visit and connect it to your CRM or quote log, so you can see which searches and pages lead to quotes and orders, even when the order comes months later. Even a simple monthly spreadsheet export works to start.
Usually, yes. Engineers search for specs and tolerances, and pages that list them rank and convert better than vague capability statements. Keep anything genuinely confidential offline, but publish enough for a buyer to confirm you can do the job before they ask for a quote.
Yes. Distributors, industrial service providers, software and professional service firms selling to businesses all face the same long cycle and technical buyers. The approach is the same: content for each stage of the decision, targeted ads, and tracking that connects marketing to revenue.
Other industries
