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Guide · Local SEO

Why your business isn’t showing on Google Maps (and how to fix it).

The checklist we run on every local audit. Work through it in order, tick off each fix, and watch where you stand.

By SEOGorillas TeamUpdated 12 steps

Start with the basics. They’re quick and they matter most.

Profile basics0/4
Trust signals0/4
Your website0/4

What you’ll learn

  • The three reasons Google leaves a business off the map.
  • Twelve fixes, in the order that matters most.
  • How to tell whether the fixes are working.

Why businesses go missing

Most businesses that don’t show on Google Maps fall into one of three gaps: the profile isn’t complete or verified, Google doesn’t trust the business details, or the website gives Google too little to work with. The checklist below covers all three.

1. Profile basics

2. Trust signals

3. Your website

How to know it’s working

Track calls, direction requests and website visits from your profile every month, and check your map position from several points around your service area, not just your office.

Want a second pair of eyes?Get a free local visibility score against your top three competitors.
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Want us to run this checklist for you?

Book a free 30-minute strategy call. We’ll audit your Google Business Profile and send you the fixes in priority order.

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