The client
Chemical-free bed bug treatment in Toronto.
GreenTech Bed Bug Heat is a small Toronto pest control company that kills bed bugs with heat instead of chemicals, for homes across Southern Ontario.
The challenge
A new division that needed to be found.
GreenTech was launching a new pest control division with a new website, and needed a specialist team to build its traffic.
The founder contacted 10 to 15 agencies, interviewed four or five, and chose SEOGorillas after a short lunch with its owner.
What we did
Content and location targeting, at scale.
SEOGorillas has worked on GreenTech’s website and content since January 2012.
- Hundreds of pages. Content for the new division, written around what people search when they find bed bugs.
- Location targeting. Pages and keywords for two to three dozen areas the client chose, aimed at people ready to call.
- Site recommendations. Improvements passed to the client’s web developer to make on the site.
- Monthly reporting. Detailed monthly reports from Google Search Console.
How we worked
Proactive, and quick to answer.
GreenTech works with two or three people at SEOGorillas, mainly one point of contact, and has also worked directly with the owner. Contact runs by phone, text and email, and the team plans ahead rather than waiting to be asked.
“They get back to me within a couple of hours, even if it’s late at night.”
The results
Revenue, calls and no ad spend.
The founder measures success in revenue, which grew from six figures to seven. When SEOGorillas targets a new area, calls from that area start within five to six weeks, and search rankings are now strong enough that GreenTech no longer needs pay-per-click ads.
Hiring SEO Gorillas is one of the best decisions I’ve made.
What’s next
A partnership since 2012.
The work was still going at the time of the review, and the founder has referred other businesses to SEOGorillas.
Lessons for your business
What other home service businesses can take from this.
- Target the areas you want to work in. A page for each area you serve brings calls from those areas, often within weeks.
- Let rankings replace ad spend. Strong organic rankings can make pay-per-click optional instead of essential.
- Interview before you hire. GreenTech spoke to more than ten agencies. A short meeting with the owner decided it.
Services used
