The client
A small commercial planning company in California.
RM Industries is a commercial planning company in Bakersfield, California, with fewer than ten people. It runs three websites.
The challenge
Agencies built for big companies weren’t working.
RM Industries needed someone to manage its SEO. Past agencies had focused on large corporations and hadn’t performed for a small business, so the president went looking for a firm that works with companies their size, and found SEOGorillas through an SEO ranking site.
What we did
A new site, then years of SEO.
The work began with a detailed questionnaire about the business and its goals, then grew to cover all three of the company’s websites.
- New website. A new site built around the company’s services.
- Logo. A new logo to go with it.
- Keyword research. The searches that bring in planning work, region by region.
- Content. Writers hired to create the pages and articles each site needed.
- Ongoing SEO. Continuous work to lift regional rankings across all three sites.
How we worked
Easy to reach, and there when it mattered.
Communication runs by email and text, and the president describes the team as easy to talk to and fast to respond. SEOGorillas’ owner even visited in person.
When COVID-19 cost RM Industries customers and the company needed to cut spending, SEOGorillas kept its SEO running at no cost and let it pay once business recovered.
“Now, all of our websites are managed by SEO Gorillas.”
The results
More calls, more leads.
The president compared the results with a site run by another vendor: acceptable, but far weaker. The work brought in a lot of calls and leads, and RM Industries moved all of its websites to SEOGorillas.
We got a lot of calls and leads from their work.
What’s next
Still improving, region by region.
At the time of the review, the team was still working on the sites to lift rankings in each region, and the partnership that began in November 2016 continued.
Lessons for your business
What other small businesses can take from this.
- Choose a partner your size. Small companies need attention that big-agency processes rarely give.
- Compare like with like. Judging the work against a site run by another vendor made the difference easy to see.
- Treat SEO as a long game. Regional rankings build with steady work over years, not a one-off project.
Services used
