Case study · Web development
How a family recycler founded in 1975 put 20+ Ontario scrap yards online.
20+yards online
The client
A family recycler, founded in 1975.
Triple M Metal started with one truck in 1975 and grew into one of North America’s largest privately held scrap metal recyclers, with yards across Ontario from Brampton to Timmins.
The challenge
One company, many yards, one website.
Triple M Metal grew from one truck in 1975 into one of North America’s largest privately held scrap metal recyclers, with yards from Brampton to Timmins. Sellers needed to find their nearest yard, its prices and how to sell their scrap, fast, on any device.
What we did
A website built around the yards.
- Yard pages. A page for every location, with its own yard pricing and contact details.
- Clear paths. Sell your scrap, buy scrap metal, cash for scrap and careers, each one click from the home page.
- Brand and video. A bold green look with drone footage of the operation front and centre.
- Built to be found. Location pages and a clean structure, so each yard can show up for searches near it.
The results
What launched.
20+yards, each with its own page
4clear paths: sell, buy, cash for scrap, careers
1975family business, now easy to find online
Lessons for your business
What other multi-location businesses can take from this.
- Give every location its own page. People search for the yard or branch near them. A page per location answers that search.
- Put the main jobs one click away. Sell, buy, get paid and apply: the reasons people visit should be on the home page.
- Show the real operation. Footage of the actual yards builds more trust than stock photos.
